By Carrie Winstanley
Outlining your dissertation involves two main aspects: a practical list of what you need to do and a sketch of what you want to say.
First, there is a list of 31 items that you can use as the basis of your own to-do list. Writing your to-do list is the easiest part of your dissertation, being just a list of tasks. The tasks are arranged roughly in the order that you’re likely to do them, although some of the tasks overlap.
Second, the outline of your dissertation needs to say clearly what thoughts and ideas you’re going to include in each section of your dissertation. Sketching out what you need to say and structuring the presentation of your thoughts and ideas can be done in a number of ways but the two most popular methods are linear planning and concept planning (sometimes known as ‘mind-mapping’).
People often have strong feelings about which style they prefer; each method has pros and cons.
If you find creating the outline a useful part of your planning strategy, it’s a good idea to use the same outline style for each chapter. This helps you to write a dissertation with a clear, tight structure and avoiding repetition and confusion. A well-structured outline leads to a coherent dissertation.
Never think about your dissertation plan as set in stone – a good dissertation develops as you’re working on it and you’ve no need to be afraid of moving slightly away from your original plans. If you’re going wildly off track however, seek support from your supervisor as soon as possible.
Use linear planning for your dissertation
When using linear planning for your dissertation outline you list your tasks in order of doing them, starting with your first dissertation task through to the end. Linear planning makes for a very clear outline, but it’s more difficult to make changes as you go along than with a concept map. For your linear plan you can use the chapter headings recommended by your supervisor or the headings in the following list:
Introduction and rationale:
‘Why on earth am I doing this is?’ ‘What led me to this topic?’
Explain all the terms in the research question so that they’re clear.
Outline of the literature:
‘Who are the key thinkers?’ ‘What are the key texts?’ ‘What is the underlying theoretical idea?’
Now choose the 4a or the 4b heading.
Pros and cons of different methods, for example questionnaire, interview, observation
Presentation of data – what I’ve found out
Analysis of data/Discussion of data
4b.Main theorists and supporters:
Counter arguments and supporters
My own view of the argument (and supporting theorists)
Conclusions and suggestions for further research:
What I have found in relation to the research question
Ideas for developing the dissertation topic
Appendices and bibliography:
Additional material that would interrupt the flow of writing
All the references and materials used
Consider concept-mapping your dissertation
If you prefer a more visual approach to your outline plan of your dissertation, a concept or mind-map may suit you better. The disadvantage of the concept map is that you still have to write your dissertation in the traditional linear format, and so you’re going to have to convert your concept map into another form.
A key advantage of a concept map is that you can modify your listed tasks as you go along without having to completely rewrite your map each time. In the following figure, you can see an example of a concept map for a linguistics dissertation looking at how children speak. (The references are fictional.)
Create to-do lists for your dissertation
You need to be aware of the danger of making a to-do list: you can spend more time creating the list then you spend working on your dissertation. However, a comprehensive to-do list has some useful purposes:
Keeping in front of you an overview of your work.
Providing a clear record of your progress so that you know what’s left to do.
Helping build a sense of satisfaction as you tick things off.
When you’re creating your own to-do list, your list is tailored to your dissertation, but many of the following suggestions are likely to be elements of your list. Use the ‘To-do list’ as a basis for creating your own.
Choose a subject and carry out some initial investigations.
Have a look through dissertations written by other students.
Write a proposal/finalise your research question.
Ask your supervisor to sign off your research topic.
Decide what type of dissertation you’re going to write, empirical or non-empirical.
If you’ve chosen an empirical study, think through your research methodologies and check your decisions with your supervisor.
Spend some time organising how you’re going to keep your notes in order.
Read, read, read! Take notes of the literature as you go.
Read about the pros and cons of the different research methodologies and take notes as you go.
Start writing up the essential parts of your literature review and research methodologies – this is an ongoing process and the notes from your reading form part of your dissertation.
Plan the overall structure of your dissertation – create outlines for each chapter.
If your writing is not flowing by this stage, have a go at starting your introduction/rationale just to get some words on paper.
Arrange for your supervisor to look at some of your draft work.
Make sure that you’re all set for carrying out empirical work. For example, have you had ethical clearance? Have you sought permissions from subjects?
Sketch out the general arguments (for and against) for your dissertation. If your work is empirical, you’re looking for ideas to support your findings and provide a backdrop to your work. If your work is non-empirical, this to-do list item should be tackled in detail.
Empirical only: carry out your empirical work.
Empirical only: organise the data you collect and make a note of any difficulties (these notes are going to be very helpful for discussion when you come to finish writing your research methodologies).
Empirical only: analyse your data and discuss your conclusions with your supervisor.
Non-empirical only: discuss the key thinkers and detractors of your topic with your supervisor, checking that you’ve understood their ideas and that you haven’t left out any key thinkers.
Write up your findings/thoughts.
Write (or redraft) your introduction and conclusion.
Empirical only: check over diagrams, charts and so on, and make decisions about what you’re going to put in the appendices.
Arrange for your supervisor to look at some more of your draft work.
Pull together everything you’ve done so far checking that you’ve covered all the elements required – this is your first full draft.
Make a new to-do list for filling in any gaps and be sure that you’ve covered everything.
Write up your final version, by editing your existing work and completing any outstanding items.
As you complete chapters, ask a friend to proofread carefully.
Keep in touch with your supervisor, checking that she has enough time for you if you need extra help.
Be sure that you know the rules for binding your dissertation and check how long binding takes.
Keep the submission date for your dissertation right in front of you and be sure of submitting your dissertation on time.
This is a sample of a standard dissertation topic and outline. We also have an extended outline sample for you to view to see the difference. To place your order for our dissertation topic and outline service, complete our order form.
Topic: Credit Crunch and Financial Crisis Effect on Consumer Buying Behaviour
1.1 Aims and Objectives
The aim of the research is to assess the impact of the global financial crisis on the changes in consumer behaviour in the UK.
The objectives of the research are:
- To discuss the causes of the global financial crisis;
- To find out the factors that determine consumer buying behaviour;
- To assess how the changes in the economy have affected consumer buying behaviour in the UK.
The question of the research is: “To what extent has the global financial crisis affected consumer buying behaviour in the UK?”
2. Literature Review
2.1. Theoretical Frameworks
This study uses several theoretical frameworks as the foundation for the research. These include the Maslow Hierarchy of Needs, Howard-Sheth Model, Andresen Model and Stimuli-Response Model. Additionally, theoretical literature argues that consumer buying behaviour is significantly affected by internal factors, which are reflected in the Theory of Planned Behaviour and the Theory of Reasoned Actions. However, academic literature also distinguishes the role of external shocks to consumer behaviour, which can be found in the Consumer Decision Model.
3. Research Methodology
3.1. Design of Research
The design of the research is shaped by its philosophy, approach and strategy. This investigation is guided by the philosophy of positivism, which suggests that logic, deduction and statistical or scientific analysis are the sources of knowledge. This philosophy is contrasted to interpretivism, which views social reality as a dynamic system that cannot be analysed using quantitative methods, and that different interpretations can be given to the reality. This study is approached using deduction, which implies a testing of the theory or hypothesis and is used to validate empirical observations with scientific methods. This approach is contrasted to induction, which is generally used for building a theory. The survey is the main research strategy implemented in this study. This strategy has been preferred to such alternatives as the case study and action research because the survey allows for collecting multiple observations in a rather short period of time. Moreover, this strategy is consistent with a deductive approach and positivism, which will allow for the quantitative analysis of the data to answer the research question.
4. Findings and Analysis
The findings are expected to reveal significant changes in consumer buying behaviour. This chapter will show the types of products and services that suffered a decline in demand from consumers during the global financial crisis, how spending patterns of consumers changed, how consumer preferences were altered and what can be done by marketing professionals and companies to restore the demand, retain customers and increase sales.
5. Discussion and Conclusion
This chapter will discuss the findings of the research in light of the reviewed literature and theoretical frameworks. The results are expected to be consistent with the previous research conducted in a similar context. However, some differences can be expected since the studies use different methodologies and different data to achieve the results. The discussion of results is followed by the conclusions, in which the research question will be answered and all aims and objectives addressed.